Madeleine (Maddy) Hengge

Creative Lead | Creative Producer | Marketing Project Manager | Content Strategist - helping brands produce creative & effective marketing content for all platforms.

Born in the Windy City and raised in the foothills of the Bavarian Alps (yep, Munich), my mom used to say, “Maddy, you’re going to make a great head secretary someday.”😅

At 10, I was slightly insulted—and intrigued😆

Fast forward to today, and—turns out—she wasn’t wrong. I do thrive on keeping things moving, organized, and creatively on point... and happily carry the title Creative Lead | Producer | Marketing Project Manager😉

I’m the kind of person who lives for a good project brief. I get a rush from aligning creatives, corralling stakeholders, and bringing big ideas to life—whether it’s a global B2B campaign, a website, a brand video for a Fortune 500, or a fast-turn social content sprint. Give me a deadline, a team, and a challenge—and I’m in my element.

My career launched at San Diego’s K-PBS Public Television station, where I learned how to run a live broadcast studio, manage a crew, direct talent, and juggle production schedules (and coffee).

Then, a twist of fate had me literally snowboarding into the action sports world, where I produced broadcast segments for ESPN and FSN. That experience was a thrilling part of a long and exciting journey through video production and creative agencies.

With a solid journalism foundation, I’d become a pro at crafting compelling copy and driving successful marketing campaigns over the years, while my photography background sharpened my eye for aesthetics.

At Shootsta, a global video production services company, I worked with more than 50 national and global brands—including SAP, Salesforce, Genentech (Roche), Yahoo!, ALDI, MAC, PayPal, U.S. Cellular, U.S. Bank, Citi Ventures, BlackRock, Financial Force, FHL Financial, T-Mobile, and GE HealthCare, and others—producing video content across a range of formats and use cases. I guided clients through every stage of the process, from brainstorming and scripting to storyboarding, filming, and editing—helping them communicate clearly, creatively, and effectively.

🧠 Creative ideation? Let’s go.
📈 Multi-channel campaigns? Bring ’em on.
🎥 Video production? Love it.
🗂️ Spreadsheets and PM tools? Weirdly satisfying.

Whether I’m storyboarding a video, managing an Adobe Workfront or Monday.com workflow, writing scripts, or reviewing the 11th round of social copy in Ziflow (we’ve all been there), I do it with heart, humor, and a goal in sight.

Let’s make something amazing—and on time😉

SPECIALTIES:
Creative Production • Marketing • Project Management • Cross-functional Coordination • Team Management • In-house & External Agency Experience • Risk Management • Problem Solving • Resource Management • Communication • Quality Assurance • Client Relations

For more info, click here: LinkedIn